The Northman does well at the box office, but…

Robert Eggers movie, north manleads the Spanish box office, but will the world box office recover its high budget?

north man It has been at the top of the ranking in its theatrical release in Spain, surpassing 800,000 euros in revenue in its first weekend in our country, achieving 19% of the total box office. The film by renowned director Robert Eggers has achieved the best average in all the cinemas and screens where it has been released, with a collection of 2,596 and 2,292 euros respectively.

Leadership on the billboard The Northman, which has ousted from number 1 to Fantastic Beasts: Dumbledore’s Secrets, demonstrates the support of the Spanish public for a type of cinema that goes beyond the formulas that usually lead the box office. A total of 116,000 viewers in Spain have enjoyed this weekend this epic Viking film starring Alexander Skarsgård and Anya Taylor-Joy along with Oscar winner Nicole Kidman, and Oscar nominees Ethan Hawke and Willem Dafoe, and the Bjork singer.

The data in the United States for Focus Features, Universal’s independent label, hasn’t been bad either, for an auteur film. The critically acclaimed flick earned $12 million from 3,865 theaters over the weekend, enough to secure the No. 4 spot on the box office charts.

However, although the figures would be to be happy, they are quite scarce, considering that Robert Eggers’ film cost 10 times more than the average cost of an indie film. How much the film actually cost is up for debate; Eggers has been outspoken about his movie having a $90 million production budget. But there are those who question Eggers’ numbers at the production company, saying privately that the final figure was closer to $70 million after accounting for tax incentives.

Even so, it’s still a huge amount for an R-rated Icelandic medieval drama, one that isn’t necessarily intended to attract mass audiences. To complicate the budget, north man it has done a lot of advertising through TV commercials, billboards pasted up in populated areas like Times Square. With such a large budget and rather meager box office receipts for a production of this size, north man It seems that it will be a loss of money for the study, as well as a warning to monitor the budgets of future productions.

“In terms of original content, keeping the budget under control is paramount,” says Jeff Bock, box office analyst for Exhibitor Relations. “If it goes well, you can spend that money on the sequel”.

Focus Features mitigated liability by co-producing and co-financing the film with New Regency. But north man it needs to become a blockbuster in the rest of the world to avoid drowning any of the companies in the red. Until now, north man it has grossed just 11.5 million across 41 international markets, bringing its global tally to 23.5 million.

In the United States, box office pundits predict the film will end its theatrical run at between $30 million and $40 million. And while critics have raved about the film, a “B” CinemaScore from viewers means word of mouth will only get it so far.

Which means the film has a lot of ground to make up internationally. Box office experts estimate that north man it has to generate at least 140 million worldwide to cover its production budget. However, if you take into account the millions invested in marketing, it means that a film like north man he probably needs to get almost 200 million to break even in his movie career. In this case, Focus has a bit of financial flexibility due to Universal’s agreement with exhibitors to get movies onto digital platforms in as little as 17 days. So video on demand could be the lifeboat for the studio.

artistically, north man appears to be a hit, with critics raving about its visual style. Alexander Skarsgård, Nicole Kidman, Anya Taylor-Joy, Ethan Hawke, Björk and Willem Dafoe star in the film, based on the Amleth legend. For AV Club critic Tomris Laffly wrote: “Eggers’ immersive approach and stylistic flair create one wild, applause-worthy combat scene after another. , reminding viewers why he is one of the most unique visual artists working today”. Additionally, the film showed that Eggers can work on a huge budget, which could be crucial for Universal if the director were interested in overseeing a franchise film.

Internally, studio executives were delighted with the film. But in today’s theatrical release landscape, traditional Hollywood actors can’t responsibly pump that much money into theatrical films if they want to make money as well as art. Since Focus is a small cog in a publicly traded media conglomerate like NBCUniversal, it’s pretty safe to assume they’re interested in the former, not just the latter. Other studios have successfully taken chances on less secure commercial prospects, such as the road movie. Dog. a wild ride Channing Tatum’s $61 million gross and Paramount’s sequel Jackass Forever $57 million, because they managed to keep their budgets low.

Regardless of the box office results and their budget in Focus they are very happy with the results, “We are excited that such a bold and daring film is resonating with audiences around the world,” said Lisa Bunnell, president of national distribution for Focus Features. “It is a great artistic achievement and a victory for us in the company. We have always believed in Robert Eggers’ unique vision as an innovative filmmaker, and we are thrilled to be on this journey with him.”